4ocean Collab | 1 Order = 1 Bottle Removed

Q: Who verifies the impact?

All cleanups are tracked through 4ocean’s TrashTracker system and verified by third-party auditors like GreenCircle Certified , SeaTrees (Ocean Positive Verification) , and B Lab (Certified B Corp) . This ensures every bottle pulled is transparent, measurable, and real.

Q: What happens to the plastic after cleanup?

Recyclables (PET, HDPE, LDPE, PP): Washed, sorted, and turned into raw materials or up-cycled into new products. Non-recyclables: Converted into energy by certified facilities or responsibly landfilled when no other option exists.

Q: How can I track my impact?

Every purchase generates a unique Impact ID . You’ll receive it by email, allowing you to see the who, what, where, and when of your plastic pulled - often with cleanup photos.

Every order makes an impact

Pottery For The Planet x 4ocean

1 order = 1 plastic bottle of rubbish removed from our oceans

ABOUT 4OCEAN

4ocean is a certified B Corp with full-time professional cleanup crews operating seven days a week across coastlines, rivers, reefs, and mangroves around the world. Since 2017, 4ocean has removed over 20 million kilograms of rubbish from the ocean.

They are not a charity. They are a cleanup organisation that runs like a business, with accountable impact and transparent reporting.

BUY POTTERY. PULL PLASTIC.

Person cleaning up trash on a beach and a woman holding a coffee cup on the beach.

How Your Purchase Helps

For every Pottery For The Planet order, we fund the removal of the equivalent of one plastic bottle from the ocean through our verified 4ocean partnership.

1 order = 1 plastic bottle removed

At checkout, you also have the option to go further. Add extra cleanup contributions for $0.70 each. Pull one extra, five, or as many as you like. There is no upper limit.

Each order is registered to a unique Impact ID so you can track exactly what your contribution funded, where it happened, and who carried it out, with photos where available.

HOW IT WORKS

Every Pottery For The Planet order funds the removal of one plastic bottle worth of ocean waste. Add more at checkout if you want to increase your contribution.

01 SHOP

For every order, we fund the removal of the equivalent of one plastic bottle from the ocean through our verified 4ocean partnership. At checkout, you can also choose to add extra contributions for $0.70 each.

02 Impact Allocation

We register your order with 4ocean through our verified partnership. Your contribution is assigned to an active cleanup operation.

03 4ocean Cleans

Full-time crews recover ocean plastic from coastlines, rivers, reefs, and mangroves. Seven days a week, year-round, in locations where plastic accumulates fastest.

04 You Track It

Your unique Impact ID gives you access to real-time data on your cleanup: what was removed, where, when, and by whom. Photos included where available.

Verified impact

4ocean is a certified and accredited organisation leading the fight against ocean plastic with cleanups backed by numerous third-party verifications.

Every contribution is also tracked through Ecodrive's Impact ID system, which shows the who, what, where, and when of the cleanup you made possible!

SEE OUR LIVE IMPACT RECORDS

Let’s Make Waves

Choosing a reusable Ceramic Cup or Bowl over single-use is one part of the equation. Actively funding the removal of plastic that is already in the ocean is another. We want every Pottery For The Planet purchase to do both.

Ready to Help?

Be part of the movement, one cup, one bottle at a time. Browse the Pottery For The Planet range, place an order, and make an impact.

Buy Pottery = Pull Plastic

MAKE AN IMPACT

Want to Do a Bit Extra?

Already have your cup and want to go further? You can pull the equivalent of one plastic bottle or more by adding additional cleanup contributions to your cart for $0.70 each. There is no upper limit.

PULL PLASTIC BOTTLES

ALREADY PURCHASED?

Track your personal impact and share it to spread the word. Every cleanup you fund has a verified record you can follow in real time.

Use the hashtags #buypotterypullplastic, #4ocean and #potteryfortheplanet when you share.

TRACK YOUR IMPACT

DID YOU KNOW?

Over 145,000 tonnes of plastic leak into Australia’s environment every year.

Plastic pollution kills an estimated one million seabirds and 100,000 sea mammals each year.

Humans may ingest up to 5 grams of plastic a week - the equivalent of eating a credit card.

Frequently Asked Questions

Got a quetion? Check out our frequently asked questions below.

What is 4ocean?

4ocean is a mission-driven company working to end the ocean plastic crisis (a mission we share!). Since 2017, their full-time captains and crews have been cleaning oceans, rivers, and coastlines around the world - removing millions of pounds of plastic and other debris.

They are a Certified B Corp and Public Benefit Corporation, which means they balance profit with purpose and meet high standards of social and environmental accountability.

In addition to their for-profit cleanups funded by product sales and partnerships, the independent 4ocean Foundation supports the mission through education and philanthropy. Together, these efforts have removed more than 20 million kilos of rubbish from the ocean to date.

How does my purchase help?

Every Pottery for the Planet order funds the rubbish removal equivalent of 1 plastic bottle from marine environments by 4ocean’s full-time cleanup crews.

At checkout, you can also opt to pull extra bottles to increase your impact.

Who verifies the impact?

All cleanups are tracked through 4ocean’s TrashTracker system and verified by third-party auditors like GreenCircle Certified, SeaTrees (Ocean Positive Verification), and B Lab (Certified B Corp).

This ensures every bottle pulled is transparent, measurable, and real.

What happens to the plastic after cleanup?

Recyclables (PET, HDPE, LDPE, PP): Washed, sorted, and turned into raw materials or up-cycled into new products.

Non-recyclables: Converted into energy by certified facilities or responsibly landfilled when no other option exists.

How can I track my impact?

Every purchase generates a unique Impact ID. You’ll receive it by email, allowing you to see the who, what, where, and when of your plastic pulled - often with cleanup photos.

Can I do more than shop?

Yes! Beyond buying pottery, you can:

Get the word out! Share your impact on socials using #EveryCupPullsPlastic and #buypotterypullplastic or tell a friend.