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BUY POTTERY. PULL PLASTIC.

We’ve partnered with 4ocean, a purpose-driven certified B Corp dedicated to ending the ocean plastic crisis through full-time, professional cleanup crews around the world.

Since 2017, 4ocean has pulled over 20 million kilos of rubbish from the water, creating a lasting impact and raising awareness for a cleaner, healthier planet.
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How it works


For every pottery order, we fund the removal of ocean waste, equivalent to 1 plastic bottle, from the ocean and coastlines through 4ocean.

In your cart, you’ll also have the option to do even more - choose how many extra bottles you’d like to remove for $0.70 each. Pull 1, 5, or as many as you like to increase your impact.

Each order is registered to your unique Impact ID, so you can track your personal cleanup impact in real time.

Cleanup Timeline


See the stages your impact goes through when shopping with Pottery For The Planet
01 Shop

Every pottery order = 1 plastic bottle worth of plastic removed.

Plus, you can add extra bottles to your cleanup at checkout.

02 Fund A Cleanup

We allocate your impact to 4ocean through our verified partnership.

03 4ocean Cleans

Full-time crews recover ocean plastic from coastlines, rivers, reefs, and mangroves - seven days a week.

04 Track

Get your Impact ID to see the what/where/when & by whom rubbish has been pulled (with photos when available).

Verified impact


4ocean is a certified and accredited organisation leading the fight against ocean plastic with cleanups backed by numerous third-party verifications.

Every contribution is also tracked through Ecodrive's Impact ID system, which shows the who, what, where, and when of the cleanup you made possible!

SEE OUR LIVE IMPACT RECORDS

Why It Matters


Plastic pollution is one of the biggest threats facing our oceans today. Every year:

Over 145,000 tonnes of plastic leak into Australia’s environment every year.

Plastic pollution kills an estimated one million seabirds and 100,000 sea mammals each year.

Humans may ingest up to 5 grams of plastic a week - the equivalent of eating a credit card.

Let’s Make Waves


Pottery for the Planet exists to reduce single-use waste by creating beautiful, durable reusables. 4ocean aims to remove the plastic waste already polluting our oceans.

Together, we’re tackling both sides of the plastic crisis!

Ready To Help?

Be part of the movement - one cup, one bottle at a time. Explore our Pottery collection, place an order and make an impact.

Buy Pottery = Pull Plastic

MAKE AN IMPACT

Do A Bit Extra?

Pull the equivalent of 1 plastic bottle or more by adding additional bottles to your cart.

PULL PLASTIC BOTTLES

Already Purchased?

Track your impact and share it to spread the word! Don’t forget to use the hashtags #buypotterypullplastic, #4ocean and #potteryfortheplanet

TRACK YOUR IMPACT

Frequently Asked Questions

Got a quetion? Check out our frequently asked questions below.

4ocean is a mission-driven company working to end the ocean plastic crisis (a mission we share!). Since 2017, their full-time captains and crews have been cleaning oceans, rivers, and coastlines around the world - removing millions of pounds of plastic and other debris.

They are a Certified B Corp and Public Benefit Corporation, which means they balance profit with purpose and meet high standards of social and environmental accountability.

In addition to their for-profit cleanups funded by product sales and partnerships, the independent 4ocean Foundation supports the mission through education and philanthropy. Together, these efforts have removed more than 20 million kilos of rubbish from the ocean to date.

Every Pottery for the Planet order funds the rubbish removal equivalent of 1 plastic bottle from marine environments by 4ocean’s full-time cleanup crews.

At checkout, you can also opt to pull extra bottles to increase your impact.

All cleanups are tracked through 4ocean’s TrashTracker system and verified by third-party auditors like GreenCircle Certified, SeaTrees (Ocean Positive Verification), and B Lab (Certified B Corp).

This ensures every bottle pulled is transparent, measurable, and real.

  • Recyclables (PET, HDPE, LDPE, PP): Washed, sorted, and turned into raw materials or up-cycled into new products.

  • Non-recyclables: Converted into energy by certified facilities or responsibly landfilled when no other option exists.

Every purchase generates a unique Impact ID. You’ll receive it by email, allowing you to see the who, what, where, and when of your plastic pulled - often with cleanup photos.

Yes! Beyond buying pottery, you can:

Get the word out! Share your impact on socials using #EveryCupPullsPlastic and #buypotterypullplastic or tell a friend.

  • Join local cleanup events.
  • Limit your plastic consumption and switch to reusables.
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